I help brands & the people at the heart of brands to bottle up and grow their unique strengths so they are empowered to make the impact they want.​​

Hello.

kharaktēr is a strengths-based brand, culture and leadership development business, founded by me, Sophie Allard. I partner with brands and the people at the heart of brands as a strategic consultant and coach, to help them tap into and ignite their unique strengths and make a positive difference.

The Ancient Greek word kharaktēr, means the engraved mark that is left on a coin during its manufacture. Whether an individual, a team, or an organisation, we are all shaped by our purpose and our values, by our strengths and stories and by the impact we make on the world around us.​​ I believe that by understanding, embracing and growing our uniqueness, we feel happier and are emboldened to make a positive difference.

I provide brand, culture & leadership consultancy and career and leadership coaching, to help businesses and individuals bottle up their unique strengths, and to fuel their growth. I work with organisations across all industries and have extensive experience working with FMCG, marketing, communications and media organisations. I also love partnering with values-aligned consultancies to help drive positive change.

For more information about my services, check out the brand, culture & leadership consultancy page and the Coaching page.

Sophie Allard - Founder

Mastering the art of your brand

I help individuals and organisations to get clear on who they are and how they thrive, so they are empowered to have a unique impact.

  • "Inspired impactful change"

    “Sophie led a project for me to help develop our leadership strategy in line with our business ambition. Sophie worked with a large number of senior stakeholders to get a rich understanding of the business and our people and distilled these insights into a clear story to engage our senior leadership team. She applied a strategic business lens to the project, to help us connect our people strategy to our business strategy and inspire impactful change. Sophie has a huge amount of passion and drive which helped her to engage with a wide audience and I knew I could count on her to consistently deliver great results.”

    Lisa Hardy - Head of HR, Broadcast Media

Item 1 of 8